Enrolia Stay. Keep the families you already have.
Every withdrawal is five years of tuition walking out. We find the families about to leave, fix what can be fixed, and are paid only when they stay.
Who this is for
Private schools in the UAE losing 5–15% of students a year to withdrawals that nobody saw coming.
- Parents leave for reasons that were solvable: a bus route, a teacher change, an unanswered complaint.
- The school learns about a withdrawal when the transfer certificate is requested.
- Nobody owns retention. It sits between admissions, the principal and the front desk.
- Happy parents are never asked to refer. Unhappy ones are never asked anything.
How it works
Agreement & NDA
Scope, fee per retained student and approval rules agreed before we see any data.
Controlled access
We get a limited view: parent contacts, year group, payment status. No academic records.
Nothing goes out without approval
Every message template is approved by the school before it is sent.
Approved campaigns & NPS
Short, regular pulse surveys to every family. Response rates of 40–60% in partner schools.
At-risk families
Detractors, silent families and late payers are flagged as tickets within 24 hours.
Solvable issues
Transport, fees, communication, a specific teacher: we route the issue to the right person and close the loop with the parent.
Harder cases
Relocation, affordability, academic mismatch: we give the school a decision, not a surprise.
Promoters & referrals
Promoters are invited to refer. Referred families are enrolled at your Reach rate.
What you pay
| Item | Terms |
|---|---|
| Model | Ticket system. One ticket = one at-risk family with a documented withdrawal risk. |
| Fee | Fixed fee per retained student, agreed before start. |
| Trigger | Paid only for resolved tickets: the family re-enrolls or confirms the next term. |
| Dispute | The school can dispute any ticket where there is no evidence of withdrawal risk. Disputed tickets are not charged. |
| Prepayment | Prepaid in batches, same ladder as Reach. |
| Referrals | Families referred by promoters are enrolled at the school’s Reach rate. |
Two in-house retention specialists cost the same and are paid whatever the outcome.
What we need from the school
A named owner on the school side who can act on tickets: usually the head of admissions or a vice-principal.
Parent contact data and payment status under NDA.
Approval of message templates within 48 hours.
Agreement on what a "retained student" means before the first survey.
What is at stake
Results update as you type. No email needed.
- Tuition at stake, year one
- Tuition at stake, lifetime
- Students retained
- Tuition protected, year one
- Tuition protected, lifetime
- Enrolia fee
- Fee as % of tuition protected
- Monthly equivalent
Two in-house retention specialists: ~AED 24,000/month, paid whatever the outcome.
How we calculate this
at_stake_year_one = at_risk × tuition at_stake_lifetime = at_stake_year_one × years retained = at_risk × rate ÷ 100 protected_year_one = retained × tuition protected_lifetime = protected_year_one × years enrolia_fee = retained × fee_per_retained fee_pct = enrolia_fee ÷ protected_year_one × 100 monthly = enrolia_fee ÷ 12
Results
Pulse survey
54%of families responded in the first cycle
At-risk tickets
31families flagged in month one, 19 resolved
Referrals
7families referred by promoters in 60 days
Anonymous partner data, updated monthly.
Questions schools ask
What is a "retained student"?
A student flagged as at-risk in a ticket who then re-enrolls for the next term or academic year. If there is no ticket, there is no fee.
Who approves messages?
The school. Every template is approved in writing before use. We never improvise parent communication.
What data do you access?
Parent names, contacts, year group, payment status and survey responses. No academic or medical records. All access is logged and covered by the NDA.
How do referrals work?
Promoters (NPS 9–10) are invited to refer a family. If that family enrolls, the school pays the same per-student fee as under Reach. No extra fee for the referral itself.
Can we dispute a ticket?
Yes. Any ticket without evidence of withdrawal risk can be disputed and is not charged.
Do parents know Enrolia is involved?
Messages go out in the school’s name from school-owned channels. We are the team behind it, not a third party the parent has to trust.
Get a retention proposal for your school
- Three fields. Everything else we ask on the call.
- We reply within one business hour.
- No retainers. Paid per enrolled student.