Online · UAE and GCC Confidential · NDA
Online K-12 School
732 students, AED 1.7M in tuition.
Online K-12 school · Russian curriculum · one year
Client name withheld under NDA. Numbers are taken from contracts and payment records and can be verified on a call.
732
students enrolled
AED 1.7M
tuition generated
GCC-wide
campaigns
The challenge
- A legitimate online school entered a skeptical market where established competitors owned trust and paid online education was a hard sell.
- High enquiry volume, low trust: parents needed a conversation and a demo, not a landing page.
What we did
- Rebuilt messaging, visuals and creative from scratch.
- Used influencers to borrow trust from voices families already followed.
- Rebuilt marketing and sales end to end; every enquiry handled by phone and WhatsApp within minutes.
- Engineered the demo stage to turn skepticism into intent.
Result
- 732 students and AED 1.7M in one year, in a market that did not know it needed an online school yet.
- Enquiry-to-enrollment rate above 20% on reactivated leads.