Private University, Dubai

The challenge

• The university had the product but could not move it: low local demand, an unclear audience and no structured distribution pipeline.
• Enquiries came from 40+ countries in five languages and were answered by a two-person admissions team.
• No attribution: nobody could say which channel produced a paying student.

What we did

• Built the sales and marketing function from scratch: landing pages by program, campaign platforms, tracking to first installment paid.
• Created an agency network and a school outreach channel; opened representative offices in high-intent markets.
• Implemented education-loan partnerships to remove the main conversion blocker.
• Set up a multilingual admissions team with a 3-minute first-response SLA and reactivated unfinished applications every intake.

Result

• A university that could not fill seats became one generating AED 45.8M in a single academic year.
• 1,300+ students enrolled, tracked to the payment.
• Cost per enrolled student known by channel, by program and by month.