Nursery · Dubai Confidential · NDA
Private School, Jumeirah
60 students, AED 1M in fees, 47x ROMI.
Private nursery & school · Jumeirah 1, Dubai · 300 capacity
Client name withheld under NDA. Numbers are taken from contracts and payment records and can be verified on a call.
60
students enrolled
AED 1M
fees generated
47x
return on media
The challenge
- A founder-led school relied on reputation alone: no sales team, no CRM, no visibility into the pipeline, no structured growth engine.
- Four established nurseries in the same residential area.
What we did
- Built and trained a functioning admissions team.
- Implemented CRM and automations for full pipeline visibility.
- Ran targeted campaigns at AED 3 per lead, in Arabic, English and Russian.
- Organized events and open days for warm families; tours booked within 24 hours of enquiry.
Result
- AED 21,000 in marketing spend became AED 1,000,000 in tuition: 47x return.
- 60 students enrolled in the first intake.